In Sharepoint 2013 it’s now possible to create the MasterPage based on an HTML file.
Here is the snippet you need to add into your HTML page to get a SharePointWebControls:
<!--SPM<%@ Register Tagprefix="SharePointWebControls" Namespace="Microsoft.SharePoint.WebControls" Assembly="Microsoft.SharePoint, Version=15.0.0.0, Culture=neutral, PublicKeyToken=71e9bce111e9429c" %>--> <!--CS: Start Create Snippets From Custom ASP.NET Markup Snippet--> <!--SPM:<SharePointWebControls:TextField runat="server" FieldName="Title" />--> <!--CE: End Create Snippets From Custom ASP.NET Markup Snippet-->